As the IDEAM Cluster Manager I am passionate about the next phase in manufacturing (Industry 4.0/5.0) and, the digital journeys for SME to enable sustainability. Digital transformation is a strategic initiative that incorporates digital technology across all areas of an organization. It evaluates an organization’s processes, products, operations, and technology stack to identify ways to improve operational efficiency and bring products to market faster. In today’s digital-first business landscape, organizations use artificial intelligence (AI), automation, cloud environments, and other digital technologies to leverage data and streamline intelligent workflows. This approach enables faster and smarter decision-making and real-time responses to market disruptions. I possess a high level of technical acumen, having completed a mechanical trade (Toolmaking) early in my career and pursued Continued Professional Development over many years to a Masters Level 9 qualification, in business. I have recently completed a Professional Doctorate in Engineering (Level 10) with University of Limerick (cutting toolwear associated to machining 3D printed titanium implants), which will enable me to be more strategic in my approach to engineering problem solving and decision making. I am also a recognised expert at dealing with third-party vendors when launching new medical device products instruments/implants and a recently qualified Digital Strategist with the Technological University of the Shannon – Midwest.